Their Challenge

With markets changing, there was a need to strengthen their position which required focus and commitment to develop their presence in the markets they are currently in, and diversifying where Briggs Marine can compete in new markets.

Briggs Marine required a strategy to support the long term over 10 years that would transform the business with innovation in services, management practices, business functions, processes, technology etc.

The Solution

Open Arena facilitated the development of a 10 year Strategy with the Directors. The strategy shared Briggs Marine’s vision of how they will grow and improve their resilience as a business. The strategy set priorities for change and the communication set the scene on the process over the long term and not one single event. It provided a plan that required agility as a business and required investment that supported growth and competitive advantage in the environment and market they do business.

The Outcome

With a priority to make Briggs Marine a great place to work. Each Director communicated their Divisional Strategy. Building advocacy and commitment, implementing better communication, building on good people engagement practices and enhancing opportunities to develop, grow and nurture talent and career progression. The senior team ensured the strategy was a communal plan for the next 10 years and the importance as a business to change and grow. Briggs Marine continues to grow and remains competitive.